Teeth make smiles, and smiles make sales - Unidentified Harrods person in Alan Sugar's The Apprentice
CLOUD GAMING OUTFIT G Cluster has announced that it has signed an agreement with Electronic Arts (EA) to stream the firm's games through its cloud gaming service.
G Cluster's cloud gaming service, which uses banks of servers equipped with GPUs to send pre-rendered frames to users, already had deals with Ubisoft, Disney and Konami. Now however the firm has added one of the biggest games publishers from a pre-social networking era to enhance its library of titles.
G Cluster, which has a deal with Orange in Europe to provide gaming services to its customers, doesn't pitch its service to end users such as rival On Live. Instead the firm sells white label services to ISPs, which then offer end users the chance to play games for a fee without shelling out for a games console or high-end PC.
G Cluster recently announced that it will use AMD Radeon Sky GPU rendering cards, but it also told The INQUIRER that it uses Nvidia hardware where it sees fit. Sevan Kessissian, SVP of Content and Strategy at G cluster said, "Electronic Arts has always been at the edge of innovation in the game industry since its early days. To have their content on the G cluster platform means a lot to us."
Electronics Arts will work with G Cluster to port some of its titles to the firm's cloud rendering system. G Cluster didn't say what Electronics Arts titles will be ported, but given that the games publisher has some of the biggest franchises going such as Battlefield, The Sims and Need for Speed, it is likely to be a money spinner for both companies. µ