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Sony swings back into profit due to bumper Xperia smartphone sales

Firm posts $35bn sales and sells 9.2 million phones
Thu Aug 01 2013, 11:25
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JAPANESE PHONE MAKER Sony posted its fiscal first quarter financial results on Thursday, which see the firm swinging back into profit thanks to a "significant increase" in sales of its Xperia smartphone lineup.

While it's a far cry from the numbers posted by Apple and Samsung, Sony revealed that it sold 9.6 million smartphones between April and June this year, up from the 7.4 million it sold in the same quarter last year. These bumper smartphone sales helped Sony rake in $3.8bn in revenue for the three month period.

Sony didn't give a breakdown of which were its best selling smartphones, but it's likely that the Sony Xperia Z aided its bumper sales, as well as the Xperia A, which Sony boasts is the most popular smartphone in Japan.

A combination of this "significant increase" in smartphone sales and a weaker yen saw Sony post a net profit of ¥3.5bn or $35m for its fiscal first quarter, compared to a loss a year ago. Revenue for the three month period was $17.3bn, which saw the firm finally showing signs of a comeback.

However, it's fair to say that Sony's games division didn't contribute much to these profits, with the unit posting a operating loss of ¥14.8bn or $149m due to a decrease in sales of its Playstation 3 (PS3), Playstation 2 (PS2) and PSP games consoles and increased research and development costs related to the Playstation 4 (PS4).

Looking forward for the year up to April 2014, Sony forecast that it will see around $500m in profits, likely due to its upcoming Android smartphones and the launch of its PS4 games console, which is set to be released in December. µ


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