CLOUD SERVICE PROVIDER Microsoft has to come up with a new name for Skydrive, its cloud based data storage service.
Skydrive is used by Microsoft users to upload and share content. Unfortunately Microsoft did not give enough consideration to the fact that British Sky Broadcasting might have had a trademark on the word "sky".
High Court Judge Mrs Justice Asplin thinks that it does and has announced her ruling in the trademark infringement case that the latter brought against the former.
Things seem to have been settled, and Microsoft and BSkyB both expressed their desires to get back to business.
Microsoft has a period of time in which to come up with a new name and transition towards it. In the meantime, we would recommend that anyone that confuses Sky, the satellite television service, with an online cloud storage system, should start labelling things with Post-it notes.
"We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgment in relation to its Skydrive service," said Sky.
"We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent."
There were also some financial and other terms in the agreement, however the details are confidential.
"We're glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you," said Microsoft.
We like to help where we can, so we have come up with a few suggestions for new names. So far we have: Cloud Dump, Microcloud, Microdump and Microsoft Live Cloud. µ