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Nokia blames Microsoft for poor Windows Phone app selection

Trouble in paradise
Mon Jul 29 2013, 10:35
Nokia Lumia 625 features a 4.7in 480x800 display

FINNISH PHONE MAKER Nokia's VP Bryan Biniak has spoken out about the firm's relationship with Microsoft and has hinted that there might be trouble in paradise.

Speaking with the International Business Times, Biniak said that Nokia is happy with the progess it has made with Windows Phone so far, although he noted that it will continue to struggle to compete against iOS and Android due to the continued lack of apps available for Microsoft's mobile operating system.

Despite selling a record 7.4 million Lumia handsets in the second quarter this year, Nokia smartphones are still missing a number of big name apps, with the firm even asking Facebook to bring Instagram to the Windows Phone 8 mobile operating system.

This lack of apps, according to Biniak, is Microsoft's fault. He explained during the interview that Microsoft's priorities are in different areas, such as hardware and its Xbox gaming division.

Biniak said, "We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that's not there that's a missed opportunity of a sale."

"We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today."

"People rely on applications for their day-to-day life and if you don't have something which I use in my day-to-day life I'm not going to switch [operating systems] because I don't want to compromise the way I live my life just to switch to a phone."

Affirming Microsoft's lack of focus on Windows Phone software, Biniak added, "It's not just about the hardware, it's about the tools that are on the hardware. You can't sell a phone without the apps, you just can't."

"As a company we don't want to rely on somebody else and sit and wait for them to get it right."

This isn't the first time Nokia has taken a dig at Microsoft. In May, Nokia's global head of smartphone marketing, Vesa Jutila, said that the biggest complaint customers have is the lack of apps on Windows Phone. µ


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