AN OPPORTUNITY has been presented on Kickstarter to invest in your dog's future health regime.
Fitbark is a dongle that dog owners are encouraged to put on their dog's neck. It is shaped like a bone, which might confuse some dogs, but with any luck they won't notice it when it is attached to their collar.
Fitbark is designed to do what sticks have been doing for thousands of years, helping to keep a dog fit and healthy. It provides analytics too, and this is a feature that the common stick doesn't have.
Fitbark will track your dog's activity 24x7, according to the video that pitches the concept.
The dog is now exposed to a daily routine and goals. In a way, it is a bit like a Tamagotchi, just in the real world. The more active your dog is, the nicer colour its app profile becomes and the higher its percentage score.
"As dog lovers, we always wonder if we're doing our best to keep our dogs healthy and happy. Over and over we hear that exercise is crucial for their physical and mental well being. Yet, there's a black hole in the way we track their activity throughout the day," say the promoters.
"Fitbark combines our love for dogs, tech and beautiful design into a product that helps humans better understand dogs and give them back the joy that they provide to us. With Fitbark, you can stay connected and get valuable insights into the life of your dog so that you can take action when necessary."
The app and dongle use human fitness software APIs and will give you a very close look at a world that normally only confronts you when your dog is vomiting up grass on your foot.
"From the outset, Fitbark will seamlessly receive input from your Nike Fuelband, Fitbit, Withings Pulse, or Bodymedia Fit," they add.
"We'll look to expand the list as we learn about new open APIs or partnership opportunities. If you're not only a devoted dog parent but are also serious about tracking your own fitness, you'll love this."
Fitbark has a funding goal of $35,000, and it has pulled in $31,000 in its first day. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home