CLOUD STORAGE OUTFIT Bitcasa has launched its Infinite Drive service in the UK with no storage capacity limit.
Bitcasa goes up against Google's Drive, Microsoft's Skydrive and Dropbox to name but a few services that offer cloud storage online. The firm has launched its Infinite Drive service in the UK, which has no capacity limits and is priced at £7 a month.
Bitcasa said its secure storage service has been steadily growing in popularity in the US, where it launched in 2011. The firm claims its Infinite Drive service allows users to have a data storage 'drive' that "literally never runs out of space".
While Bitcasa is trying to lure users away from established offerings largely through the advantage of having limitless storage space, it also announced an updated mobile app that improves performance and usability. The firm said that its service now supports Windows, Mac OS X, IOS, Android and Windows RT, and has a web browser based interface to boot.
Bitcasa said its apps use client side encryption, meaning the data is encrypted before it is transmitted over the internet and hits the firm's servers.
For online storage services such as Bitcasa and Dropbox, customer lock-in comes from the having huge amounts of data on their servers. Although Bitcasa offers "unlimited" capacity on its service, the more data users put on Bitcasa's servers the more inclined they are to keep forking over the monthly subscription fee in order to continue accessing the data and avoid having to download and store multiple gigabytes locally.
Bitcasa's Infinite Drive service is available from today. µ