SUPERMARKET GIANT Sainsbury's launched its mobile network in the UK today, challenging Giffgaff with its affordable bundles.
Sainsbury's announced its mobile network called Mobile by Sainsbury's, in June in partnership with Vodafone, as it looks to challenge rival supermarket Tesco. Today, the firm gave us our first glimpse of what we can expect from its network.
It seems that Sainsbury's has taken a leaf out of rival network Giffgaff's book, launching a handful of affordable pay as you go bundles. Sainsbury's £10 bundle offers 200 minutes, unlimited texts and 250MB of data, while its £15 and £20 bundles bump this to 300 minutes and 500MB of data, and 800 minutes and 1GB of data, respectively.
Sainsbury's also offers a basic price plan, with calls charged at 8p per minute, texts costing 4p and data priced at 50p per day for up to 25MB.
While the firm clearly is trying to lure people away from the Giffgaff network, it's unlikely to do it with those prices. Sainbury's £10 bundle offers identical allowances to Giffgaff's £7.50 goodybag, while for £12 a month the O2 MVNO deal offers both unlimited texts and unlimited internet, as well as free calls between Giffgaff numbers.
However, it looks like Sainsbury's is trying to win over customer in a different way, with the promise of double Nectar points.
A Sainsbury's spokesperson said, "If a family of four each switch to the £10 bundle, link their mobile numbers to the household Nectar card and spend the UK weekly average on food and fuel per week, they will earn back a staggering £180 in Nectar points."
Customers can sign up to Mobile from Sainsbury's from today, with the company also offering a range of phones across 250 of its stores. These include the Blackberry Curve 9320, Sony Xperia E and Nokia Lumia 520. µ