Litigation is a machine which you go into as a pig and come out as a sausage - Ambrose Bierce, allegedly
UK MOBILE OPERATOR EE revealed on Wednesday that it doubled its 4G customer base in the second quarter, with the firm on track to hit one million customers this year.
EE boasted during its second quarter earnings call that it now has 687,000 4G subscribers on its network, more than double the 318,000 customer base it boasted about in the first quarter. EE says this puts it on track to "exceed one million 4G subscribers by the end of 2013," which means it's likely to meet the target it set in April.
As well as doubling its customer base, EE boasted during its earnings call that 56 percent of new and upgrading customers across its EE, Orange and T-Mobile networks are choosing 4G contracts or 4G ready phones. However, with most smartphones now being released as LTE ready devices, it's not clear whether customers are intentionally choosing 4G ready phones.
EE also said that its pay monthly subscribers now make up 55 percent of its customer base, up from 53 percent in the first quarter. This is good news for the network as each contract customer brings in six times higher average revenue than pay as you go subscribers, and this seems to be reflected in the firm's first half earnings, which increased 9.1 percent year on year to £734m. EE added 216,000 pay as you go customers during the second quarter.
EE CEO Olaf Swantee said, "Today's results demonstrate our success in building our new brand and differentiating our network to drive commercial momentum while continuing to deliver cost savings to increase our margin performance.
"We've doubled the rate at which we're adding 4G customers and doubled our 4G speeds across 15 cities to deliver the world's fastest network for our customers - indoors, outdoors and on key commuter routes."
EE also announced today that its double-speed 4G is now rolling out in Belfast, Newcastle and Southampton, with 10 additional UK towns getting access to the mobile network's standard 4G services from today. µ
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