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Amazon redefines 'free delivery' for shoppers

Not all is equal when it comes to shipping
Tue Jul 23 2013, 17:10
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ONLINE RETAILER Amazon won't be offering anyone that spends less than £10 in its shops on some products a free delivery option anymore.

The free delivery option is probably the preferred method for consumers, but we must assume that it places a lot of cost and wear on Amazon and the postal service.

If that concerns you, break out your book of worries and strike it off. As of today Amazon is shedding itself of the responsibility and will now offer free delivery only when people spend a tenner, on some items.

"We're writing to you because you've previously used our Free Super Saver Delivery service. We wanted to let you know that has introduced a £10 minimum spend to qualify for Free Super Saver Delivery in a number of product categories, effective 23 July 2013," said an email sent to shoppers.

"Orders that include books, DVDs, Blu-rays, music, video games and software products continue to qualify for Free Super Saver Delivery with no minimum spend threshold. So whether it's a new release CD for £7 or a bestselling book for £5, you'll continue to receive Free Super Saver Delivery on millions of items regardless of the amount you spend."

We are trying to find out where the £10 threshold to qualify for free delivery does apply. Amazon seems to prefer to let us know where it does not.

"You will continue to enjoy Free Super Saver Delivery on all orders that include these types of items, for example an order that includes a book for £3.49 and an HDMI cable for £4.49. For all other orders, a minimum total spend of £10 is now required to qualify for Free Super Saver Delivery," it added in its email.

"Whilst the change will affect only a very small proportion of orders, it will allow us to offer you a significantly expanded selection of lower priced products."

We are still waiting to hear from Amazon what products are not covered. So far we know that it is not books, CDs, DVDs, software, AV cables and videogames. µ


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