WALLED GARDEN VENDOR Apple has reached one billion Podcast subscribers in its iTunes service.
Apple has offered podcasts in its iTunes store since the mid 2000s. It said that today it has one billion subscriptions spread over a quarter of a million podcasts in over 100 languages. Over eight million podcasts have been published on the iTunes store in total.
The firm is celebrating the milestone with a splash in the iTunes store. It said that podcasts have "transformed the global media landscape" since they launched in 2005.
To aid the party, the firm has produced a top ranking list of the most popular podcasts of all time.
Some of them look bizarre while others make a lot of sense. For example, the first one listed under Classics is This American Life by Chicago Public Media. Second is Happy Tree Friends, which unless the image is misleading is about pink cartoon animal things with safety clips in their eyes.
In order to inspire some new listeners Apple has offered a selection of podcasts that are "Hot" and others that are "New and Noteworthy".
Listeners might enjoy By the Way, a series of conversations with Jeff Garlin, or In Bed with Joan (Rivers). Also available are TED talks and two things called the Joe Rogan Experience and WTF with Marc Maron.
Podcasts are available to customers in 155 countries and are offered for the iPhone, iPad and iPod Touch or on Apple TV, Mac and PC. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home