WEB PORTAL Yahoo has brought down a beaded curtain in front of adult content on Tumblr and will now require anyone that wants to see it to go through the process of opting-in.
Yahoo spent big money on the picture blog website, and perhaps the fact that some people use a picture stash on the internet to post sexy pictures caught it by surprise.
Remember when Marissa Meyer's Yahoo bought the firm? Remember what she said? She said, "We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo will help Tumblr get even better, faster."
A post on the Tumblr website shows how Tumblr is getting better, faster. It is changing its terms and conditions for "NSFW and Adult Blogs".
"Please respect the choices of people in our community and flag your blog as NSFW or Adult from your blog Settings page," it adds, explaining that the former is rude and the latter is very rude.
If you have an adult themed Tumblr blog you are probably well advised to change your settings to reflect the content. You might find that your blog does not turn up in search results, but you won't find it tagged and marked as adult by Tumblr itself. Anything marked "Adult" will not be included in Tumblr searches.
Tumblr has received a dashboard update too. This includes an Activity Page that lets users stay on top of things like the number of visitors and reads. µ