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Apple reportedly buys location startup Locationary to improve Maps

Waze who?
Fri Jul 19 2013, 13:41
Apple Maps IOS 6

SOFTWARE DESIGNER Apple has reportedly acquired a location based data startup called Locationary for an undisclosed sum.

That's according to Allthingsd, which has received confirmation from Apple that it has picked up the local data firm. The company didn't disclose any details about the deal, and it's still unclear what Apple's plans are for Locationary.

An Apple spokesperson told the website, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

While Apple is keeping quiet on what it plans to do with its latest acquisition, it's fairly obvious. Locationary is a Canadian startup focusing on crowdsourcing local data about local businesses, so it's likely that Apple will grab this data and put it into its own Maps database.

At launch, Apple's Maps service was met with plenty of criticism for inaccuracies and missing locations, which was followed by a rare apology from Apple CEO Tim Cook. Since then, Cook has said that the firm is working hard to improve the service, saying in December, "We're putting all of our energy into making it right."

Following apparently failed acquisition talks with crowdsourced GPS firm Waze, it's likely the firm picked Locationary instead to furnish its Maps database with information on local businesses. Locationary is best known for its up-to-date information, letting its users know when places have closed or temporarily moved.

If talk of Apple acquiring the firm is correct, which looks likely, Locationary could be one of the factors for improving Apple Maps.

Apple was not immediately available for comment. µ


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