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Virgin Media adds 3D TV content as BBC declares lack of viewer interest

Expect around 50 hours of additional 3D content from July
Wed Jul 17 2013, 16:30
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UK CABLE TV AND INTERNET VENDOR Virgin Media has announced the addition of more 3D titles to its TV service, just a week after the BBC canned its 3D TV programming due to "a lack of public appetite".

Virgin announced on Wednesday that from July, around 50 hours of 3D content, including shows from Sony, Discovery and New Media Vision such as 3D Dive, Kalahari Meerkats and Monster Trucks will join Virgin Media's On Demand lineup.

When we questioned Virgin Media as to why it is pushing 3D TV after the BBC said just last week that its service will cease at the end of the year because so far uptake has been minimal, the UK ISP said that although 3D "is not setting the world on fire" it still sees it as a valuable add-on to its service.

"The 3D market continues to develop and mature and, with one million 3D shows watched on demand since we launched in 2010, our customers have enjoyed getting a taste of the 3D experience from the comfort of their own sofas," a Virgin Media spokesperson told The INQUIRER.

3D blockbusters such as Life of Pi, The Hobbit and Oz the Great and Powerful will also be aired on the service.

Virgin Media claims it was the first TV service to bring 3D content to UK television screens, and said subscribers can watch up to 25 hours of 3D TV content, including everything from Hollywood blockbuster movies to wildlife documentaries.

"Over one million 3D movies and programmes have been watched on Virgin Media's 3D On Demand service," the firm said.

The additional 3D content will make its way to Virgin TV "in the coming months" with the rollout starting from July, the company said. µ


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