GAMING FIRM Blizzard is letting World of Warcraft (WoW) players pay real money for virtual world advantages.
The firm is testing in-game purchases in some areas, and as part of this is offering some punters the chance to buy something called the "Enduring Elixir of Wisdom."
As we understand it, this increases the amount of experience gained from killing monsters and completing quests by 100 percent. It is available in the Public Test Realm (PTR) for players with skill levels of 85 and over.
"We are currently exploring the possibility of adding a way for players in certain regions to make purchases directly within the game," said a post on the WoW forums.
"As part of this process, elements related to this will be appearing on the PTR. We'll provide additional updates on our plans as development progresses."
Essentially this is a way of paying to boost skills. You could say that it gives people an unfair advantage, or you could consider that Blizzard is facing falling player numbers.
The ability to boost skills quickly could appeal to new and novice players, if Blizzard rolls it out further with more features.
The reaction to the forum post has been mixed. While some say that such boosters don't bother them others say that it is possible it will upset the old guard that have been playing World of Warcraft for years.
The Enduring Elixir of Wisdom is available in the in-game store of World of Warcraft 5.4. µ
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