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Dell is thinking about making an iWatch competitor

From tin boxes to timepieces
Fri Jul 05 2013, 16:40
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TIN BOX FLOGGER Dell is considering getting into the wearable digital device market according to Sam Burd, the firm's VP of personal computing.

Dell, which is in the midst of a boardroom battle that could see founder and CEO Michael Dell ousted from the firm, is lookng to offset the steady decline in PC sales. In an interview with the Guardian, Burd said, wants  the firm is thinking about entering the wearable device market.

Burd specifically referred to a smart watch as being "pretty appealing" but conceded that there are manufacturing and marketing challenges. He said, "There are challenges in cost, and how to make it a really good experience. But the piece that's interesting is that computers are getting smaller. Having a watch on your wrist - that's pretty interesting, pretty appealing."

Burd continued by saying he believes the traditional desktop PC won't die but users will want more mobile devices. He said, "There will still be a need for 'static' computing on desktops, but there will be a real need for mobile devices. There's a lot of discussion about how that fits into wearable devices like we've seen with Google Glass and watches. We're looking at a world of lots of connected devices."

Dell said in a statement to The INQUIRER that it is looking at meeting its users' experience expectations. The firm said, "Dell is constantly exploring new technologies and innovations that meet our customers' unique needs and desires. Our first priority for customers is to provide the best user experience possible. While wearable technology is an interesting prospect in the computing industry, we are not making any announcements in this space today."

Dell is known mainly for its low cost desktop and laptop PCs but in recent years the firm has been trying to reposition itself as an enterprise IT vendor. For Dell enterprise IT offers a way of increasing profit margins, but despite having grown its enterprise business, its consumer PC business remains a significant chunk of the firm's overall revenue. No matter how much the firm tries it will take years, perhaps the best part of a decade, for it to transform itself completely into an enterprise IT vendor like IBM.

In the meantime, Dell must continue to be competitive in the consumer IT hardware market, and like many industry watchers the firm thinks PCs, literally personal computing, is about to see significant growth in wearable devices. µ


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