SOCIAL VIDEO OUTFIT Vine has put out a major update for its iOS app as it looks to fight back against rival Instagram.
If the latest figures from Topsy are anything to go by Vine has been having a bit of a tough time since Instagram rolled out its video service last month. Although usage of the app has started to climb over the past few days, Vine's Twitter mentions have dropped from a peak of over three million a day in early in June to less than a million towards the end of the month.
This must be a blow for Vine, which in June was ranked more popular than its Facebook owned rival.
To combat its falling user base, Vine has released a major update for its iPhone app. The most significant new feature is Channels, which lets users browse Vine videos by category, be it Comedy or Cats, as the firm looks to steal Instagram's hipster followers.
Taking tips from Twitter, Vine has also added a "revining" tool, allowing users to repost their friends' videos. Another Twitter-like feature is the addition of protected accounts, enabling users to permit only their friends to follow them.
Other changes include new focus, grid and ghost tools within the camera screen, improved cash control, faster search for specific hashtags and a handful of bug fixes.
Vine is available to download for free from the iTunes App Store, and is compatible with devices running iOS 5 or later. µ
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