JAPANESE HARDWARE MAKER Sony introduced operator billing in the UK on Wednesday, enabling customers to buy Playstation content using their mobile phones.
Coming just moments after EE announced plans to enter the mobile payments market, Sony announced that from today users can top up their digital wallets using their smartphones. Sony has teamed with mobile payments company Boku for the new service, which will see the wallet top-ups added to users' monthly mobile phone bills, with all UK mobile operators supporting the service.
For those looking to set it up, Sony explained, "Users set 'mobile' as the payment option, enter their mobile phone number, and respond via SMS to confirm the wallet top-up. The wallet top-up charge will appear on their next mobile phone bill, or [be] debited against their pre-paid account."
As well as being able to purchase downloadable games on Sony's games consoles, including the PS4 when it arrives later this year, Sony customers can use the new service to buy mobile games, movies, apps and themes, as well as a subscription to Sony's Music Unlimited service.
Gordon Thornton, VP of Sony's European entertainment network said, "We are always looking at new ways to give our customers more choice in terms of content, accessibility and payment methods, and are pleased to be able to offer the option of mobile operator billing, which are becoming more and more popular." µ