INTERNET GIANT Google's Reader is no more, with the firm having closed the doors on its popular RSS news reader on Monday.
We know, it's a tough day for all of us. As of today, 1 July, Google Reader has gone the way of services such as Google's Buzz and SMS services, and is no longer operating. Google announced the shutdown of Reader in March, saying it had seen a "deterioration of interest" in the service.
"We launched Google Reader in an effort to make it easy for people to discover and keep tabs on their favorite websites," Google SVP of Technical Infrastructure Urs Hölzle said at the time. "While the product has a loyal following, over the years usage has declined."
The news of Google Reader's closure didn't go down well with the service's loyal following, with users flocking to the web to bemoan Google's decision to shut it down.
One Twitter user said, "Killing off Wave was merciful; but killing off Google Reader? Oh my aching old bones, what are they thinking?" Others said that Google should have shut off its not so popular social network Google+ instead.
There is some light at the end of the tunnel for loyal Google Reader users, though, as other firms have been quick to launch similar services to win over users with nowhere to read news.
AOL, for example, launched AOL Reader earlier this week, which makes its full debut today. Digg has also unveiled its own RSS reader service, and Facebook apparently is next in line to roll out a Google Reader alternative.
However, users won't be able to flock to Google rival Yahoo for a similar service, as Yahoo has announced that it will also can its RSS Alerts service.
This service, which was also discontinued as of 1 July, sent users alerts via email, text or Yahoo Messenger when an RSS feed they followed spat out a recent news story.
While you make up your mind about which one is for you, you can watch how Hitler reacted to the news of Google Reader closing. We all feel it. µ