TAIWANESE PHONE MAKER HTC unveiled the HTC One in 'Glamour Red' on Thursday, as it looks to further challenge Samsung's Galaxy S4.
At Samsung's Galaxy and Premier event in London last week the firm announced five new versions Galaxy S4 models, in blue, purple, red, brown and pink. Keen to follow in its rival's footsteps, HTC announced a red version of its HTC One flagship smartphone today that will be available in the UK next month.
All of the same specifications remain in place, which means that buyers of the red HTC One will find the same 4.7in Super LCD HD 1080p screen, a quad-core Qualcomm Snapdragon 600 processor and Google's Android 4.1 Jelly Bean mobile operating system with HTC Sense 5.0 on top.
The HTC One also features a 4MP Ultrapixel camera, a 2.1MP front-facing camera, either 32GB or 64GB of internal storage and a 2,300mAh battery.
HTC president of EMEA Philip Blair said, "We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through colour, customisation or features.
"The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality."
Mobile phone retailer Phones 4U will be exclusively offering the red HTC One, and will start shipping devices in mid-July. The retailer said it's available to preorder now, although the handset isn't showing up on the Phones 4U website yet.
While us Brits will be getting our hands on the HTC One in red, HTC told us today that there's still no information on whether the HTC One Google Edition will be released in the UK.
Check out our HTC One review. µ