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Nvidia delays Shield shipments a day before launch

Irate fans cancel orders
Thu Jun 27 2013, 12:45
project-shield-v2b

GAMES CONSOLE UPSTART Nvidia has delayed shipments of its Shield handheld console until July, claiming it discovered a quality control issue with a mechanical component.

Nvidia showed off its Shield games console at this year's CES with working prototype models on display at the firm's GPU Technology Conference in March. Despite having announced a shipping date and taking pre-orders, Nvidia delayed shipments a day before gamers were expecting to get their hands on the console.

Nvidia said the delay was due to an issue with a mechanical component from a third party supplier, though it didn't say what. The firm tried to deflect the almost certain criticism by saying that it is "working around the clock" with the supplier to fix the problem.

Nvidia's Shield is pitched as a handheld games console but it is really a device to show off what its Tegra 4 chip can do and its ability to stream games from a Kepler based GPU, something a number of Nvidia employees have mentioned. The firm's biggest problem is that building a complete device has significant risks, as problems such as this one have the potential to damage the brand.

Judging by the comments left on Nvidia's blog, the firm has not only lost a number of pre-orders but has been accused of taking money and then not delivering on a promised launch date. That the firm waited until the day prior to shipment before making the announcement is what will irk many, and given that $300 for an Android device that can only run games is somewhat steep, the firm might find it hard to rebuild goodwill without a significant price cut.

Nvidia did not provide a specific date in July for Shield shipments. µ 

 

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