Teeth make smiles, and smiles make sales - Unidentified Harrods person in Alan Sugar's The Apprentice
INTERNET RETAIL GIANT Amazon is letting UK punters get their hands on digital copies of the hard format music that they have bought from it.
The firm had earlier launched the Autorip service in the US, while we pined for a launch in the UK. This morning we were told that the service is now live in the UK and immediately checked it out for ourselves.
A visit to the Amazon Cloud Player didn't immediately provide us with the content, but it did tell us, "We're adding songs from your past Autorip purchases".
We might not be Amazon's best customers, and it took approximately four minutes to download seven albums, but we are pleased with the service.
We could play and download the albums, both vinyl and CD, and of course there were some that we had forgotten that we had even bought in the first place.
Because they have been loaded into the Amazon Cloud Player the content is available online and through whatever hardware on which you have installed the player.
"What would you say if you bought CDs, vinyl or even cassettes from a company 14 years ago, and then 14 years later that company licensed the rights from the record companies to give you the MP3 versions of those albums... and then to top it off, did that for you automatically and for free?" said Amazon founder and CEO Jeff Bezos.
"Well, starting today, it's available to all of our Amazon.co.uk customers - past, present, and future - at no cost. We love these opportunities to do something extra for our customers."
Amazon customers can get digital copies of their CDs and LPs dating back to 1999. Amazon is also offering digital copies of cassette tapes, a format that some people cannot even recognise.
Autorip music is provided in 256Kbps MP3 audio. µ
Sign up for INQbot – a weekly roundup of the best from the INQ