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Telefonica will promote Windows Phone devices to end iOS and Android 'duopoly'

Expect to see more Microsoft adverts
Wed Jun 26 2013, 13:48
Nokia Lumia 925 runs Microsoft's Windows Phone 8 operating system

MOBILE OPERATOR Telefónica announced on Wednesday that it will heavily promote Windows Phone 8 devices to end what it called the "duopoly" of iOS and Android.

Expect to see more Nokia Lumia adverts, as Telefonica said today that it will "enhance marketing activities" for Microsoft's Windows Phone devices in Spain, Germany, Mexico, Brazil, Chile and here in the UK.

Telefónica, which operates under the O2 brand in the UK, said it has entered a strategic marketing agreement with Microsoft, with the mobile operator pledging to provide customers with "a more personal smartphone experience like Windows Phone offers".

It also said it will work with suppliers to make sure it has plenty of "high quality" Windows Phone devices available, which means it's looking to Nokia, Samsung and HTC, which apparently is planning to release a Windows Phone variant of its HTC One handset.

Telefónica said that by doing this, it hopes it will make the smartphone market "more competitive", putting an end to the dominance of iOS and Android devices. According to recent statistics, Android and iOS have 56.9 percent and 28.7 percent of the mobile market, respectively, with Windows Phone 8 dragging behind with an 8.4 percent market share.

"Promoting the use of Windows Phone 8 will benefit customers, as there will be more options to choose from while diluting the polarisation of installed base in operating platforms," Telefónica said.

Microsoft Windows Phone Division corporate VP Terry Myerson said, "We are excited to work with Telefónica to market Windows Phone 8 devices to more customers in the UK, Germany, Spain, Mexico, Brazil and Chile, bringing them a more personal smartphone experience with the speed of Telefónica's network." µ


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