FILESHARING COMPANY Bittorrent has objected to its name being linked to 'piracy' and Game of Thrones, HBO's blood, boobs and beheading blockbuster.
We've heard that Game of Thrones is one of the most torrented and downloaded TV shows ever, and it is perhaps with this in mind that series three, which recently ended on HBO and Sky, is less than a month away from availability on Tesco's Blinkbox.
Until it is released for streaming or on DVD, people who don't have HBO or Sky Atlantic are locked out of it, and must enforce social media blocks against spoilers. Or so you would assume.
A large number of people are sharing and downloading the show though, and The Pirate Bay servers show that it is a very hot property.
The show's producers have acknowledged this in the past, with one of them saying that it is something of a compliment. Others have distanced themselves from that idea, though.
Also distancing themselves from the idea of 'pirated' Games of Thrones is Bittorrent, where a blog post said that if you are using the system for that sort of thing, then you are doing it wrong.
"The idea of a 'Bittorrent Piracy Record' is a complete fabrication. Because there's actually no such thing as a 'Bittorrent piracy record'. Because piracy happens outside the Bittorrent ecosystem," wrote Bittorrent VP of marketing Matt Mason.
"We don't host infringing content. We don't point to it. It's literally impossible to 'illegally download something on Bittorrent.' To pirate stuff, you need more than a protocol. You need search, a pirate content site, and a content manager. We offer none of those things. If you're using Bittorrent for piracy, you're doing it wrong."
While reports link the Bittorrent system to the record downloads of Game of Thrones, the firm doesn't want anything to do with that. Mason said that it is a good show and encourages people to watch it.
However, he added that it is not the most popular show on Bittorrent, explaining that that honour belongs to a programme about pork.
"We discovered that the real king of Bittorrent isn't Game of Thrones. With 8,626,987 downloads, hands-down-most-downloaded show of 2013 via Bittorrent is Epic Meal Time; a show published into Bittorrent willingly and legally by the creators themselves. That's nearly double the claimed downloads of the Game of Thrones finale," he said.
"Let's be clear; we are huge fans of Game of Thrones, and we encourage you to watch it - legally. But the Internet has spoken. And, honestly: we can't say we're surprised that bacon won Bittorrent."
The Bittorrent website has a new look and feel from today. µ