UK MOBILE OPERATOR EE is bringing its high speed 4G services to Tech City, the East London hotspot for information technology people.
Yesterday the firm was with the wellies and bong brigade at Glastonbury. Now it's up in the big town among the business people.
While yesterday we saw it rolling a tractor around a field turned music festival, today we find it among the Dot Cottons of the dot com world.
"Twenty-first century business needs twenty first century infrastructure, and the digital backbone we have built across the UK has been designed to provide just that. We have the biggest and fastest network in the country - one that rivals anywhere in the world. The UK and the City of London are now leading the way, surpassing capitals like New York, and rivalling other major financial and business centres across the world," said EE CEO Olaf Swantee.
"Our partnership with Tech City is designed to ensure UK businesses have the tools that they need to thrive, and to take the UK into a position as a world leader for technology, innovation and entrepreneurship."
EE said that it will bring headline speeds of "up to 80Mbps, and average speeds of 24-30Mbps" to the area, and will begin its rollout now.
In addition to high speed access the firm is also offering local developers access to its APIs in the hope that they will code their way onto its network.
"Double speed 4G will turn Europe's digital capital into the world's most connected tech hub. The lightning speed and capacity of the superfast 4G network provides businesses with unique opportunities to build, test, and develop the digital products and services of the future," said Joanna Shields, CEO of Tech City and UK business ambassador for digital industries.
"This game-changing investment will catalyse the next wave of innovation and creativity in digital and tech businesses, connect them to new markets around the world and support the growth of our brightest and best businesses."
Tech City and EE are considering doing the same thing in Bath, Belfast, Brighton, Bristol, Cambridge, Cardiff, Edinburgh, Glasgow, Liverpool, London, Manchester, Newcastle, Newry, Sheffield and Sunderland.
For now, if you are in the area and on the EE network, you can hop on the 4G service for free. µ
Next-gen devices enabled by integrating novel materials on silicon
Plus there's a new way to read comics in town
Find out which six games have most impressed us so far this year
Video shows off upcoming handset in Rose Gold compared to iPhone 6S predecessor