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Intel invests in restaurant tablet business

One way to get into the tablet market
Tue Jun 25 2013, 13:25
An Intel logo on a piece of equipment

CHIPMAKER Intel has invested in E La Carte, a firm that designs tablets for restaurants.

Intel Capital, the chipmaker's investment arm, has bought into in all sorts of companies outside of semiconductors in a bid to diversify the firm's income. Now the chipmaker has invested in E La Carte, a firm that designs tablets for use in restaurants.

E La Carte raised a total of $13.5m in second round funding for its niche tablet business, with Intel Capital leading the investment. The firm said it would use the capital injection to grow the firm and to try to increase the number of restaurants that use its tablets.

Christine Herron, director of Intel Capital said, "E La Carte offers the most innovative and reliable guest tablet solution in the industry. We're thrilled to further accelerate the company's growth with not only capital, but also our significant resources and expertise in manufacturing, operations, and media.

"As E La Carte transforms the dining experience, we are creating a new market for both restaurant and guest services."

E La Carte claims to have sold thousands of tablets to restaurants and cites a month on month growth rate of 35 percent. For Intel it is one way of getting a foothold in the tablet market, even if its Clovertrail+ tablets have yet to take the market by storm.

Rajat Suri, CEO of E La Carte said, "We are excited to work with Intel to grow our footprint to more restaurants across the country. With more than 200,000 casual-dining restaurants in the US, we see an enormous opportunity to make full service and fast casual restaurant experiences more enjoyable for guests, and more profitable for restaurant operators."

Aside from the cash, Intel Capital will also provide advice in manufacturing, operations and media to E La Carte, presumably with the hope of taking the firm public in the future. µ


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