The Inquirer-Home

Nokia suggests using an iPhone will turn you into a zombie

All’s fair in phones and advertising
Mon Jun 24 2013, 10:44
Nokia Lumia 925 has an 8.7MP Pureview camera

ADVERTISING has delivered another corker in a zombie movie inspired smartphone confusion.

Seen on Youtube, this advert is for the Nokia Lumia 925 and is called, "Don't flash - Amaze." It doesn't show much of the Finnish phone firm's handset except its Glance Screen for timekeeping, and spins a rather hoary tale about the iPhone instead.

Based upon the premise that Nokia's Lumia 925 has the best flash around, apparently, it has a man with a bad haircut wandering into the path of a load of zombies. He rounds a corner and encounters a gaggle of palefaced mopers, all of whom appear to be holding iPhone 5 handsets and not looking very well.

Our hero apparently is terrified at the prospect of having his photo taken by a camera with a flash that is too bright and resists, we think. Things go dark and we are left with a message. "The best pictures in any light," it says, "Even without the flash."

Presumably Nokia is making the most of the Lumia 925 camera's dual-LED flash and ability to take crisp photos in low light. We are left wondering who buys into this stuff. When we reviewed this we considered it to be effective, but rather ironically worried whether in some circumstances it might blind people with its glare.

The Nokia Lumia 925 has a 8.7MP rear-facing camera with a Carl Zeiss lens, f/2.0 aperture and the dual-LED flash. We have never seen a credible link between a smartphone camera flash and an outbreak of zombies.

The last time we saw a Nokia handset in an advert it was taking higher ground and suggesting that Apple and Samsung keep busy making stink eyes at each other. µ


Share this:

blog comments powered by Disqus
Subscribe to INQ newsletters

Sign up for INQbot – a weekly roundup of the best from the INQ

Existing User
Please fill in the field below to receive your profile link.
Sign-up for the INQBot weekly newsletter
Click here
INQ Poll

Microsoft Windows 10 poll

Which feature of Windows 10 are you most excited about?