ADVERTISING has delivered another corker in a zombie movie inspired smartphone confusion.
Seen on Youtube, this advert is for the Nokia Lumia 925 and is called, "Don't flash - Amaze." It doesn't show much of the Finnish phone firm's handset except its Glance Screen for timekeeping, and spins a rather hoary tale about the iPhone instead.
Based upon the premise that Nokia's Lumia 925 has the best flash around, apparently, it has a man with a bad haircut wandering into the path of a load of zombies. He rounds a corner and encounters a gaggle of palefaced mopers, all of whom appear to be holding iPhone 5 handsets and not looking very well.
Our hero apparently is terrified at the prospect of having his photo taken by a camera with a flash that is too bright and resists, we think. Things go dark and we are left with a message. "The best pictures in any light," it says, "Even without the flash."
Presumably Nokia is making the most of the Lumia 925 camera's dual-LED flash and ability to take crisp photos in low light. We are left wondering who buys into this stuff. When we reviewed this we considered it to be effective, but rather ironically worried whether in some circumstances it might blind people with its glare.
The Nokia Lumia 925 has a 8.7MP rear-facing camera with a Carl Zeiss lens, f/2.0 aperture and the dual-LED flash. We have never seen a credible link between a smartphone camera flash and an outbreak of zombies.
The last time we saw a Nokia handset in an advert it was taking higher ground and suggesting that Apple and Samsung keep busy making stink eyes at each other. µ