SQUARE EYES SYNDROME is set to arrive in more vivid detail than ever as the UK gets the reasonably priced 55in Sony Bravia X9 television set for 4K viewing.
Projecting a moving image at a 3840x2160 resolution, the Sony 55in Bravia X9 telly is now available in the UK from Curry's and PC World from £4,000. That might sound like quite a packet for the average punter, but it's worth noting that the next cheapest 4K TV available in the UK is LG's 84LM960V priced at an eye-wateringly expensive £17,000.
The Bravia X9 also comes in a 65in model, which will set you back just shy of £6,000, but still a much cheaper alternative to LG's offering, or Samsung ‘s S9 that was released earlier this year priced at the ridiculous price of £35,000.
Sony said both Bravia X9 TV pictures have "a truer and deeper quality" due to its Motionflow and Triluminos display features, which in turn reduce the blur and judder of the images rendered and provide a broader colour palette, respectively.
Both are WiFi enabled and can tap into various Sony Smart TV features, like linking with mobile devices and sharing content via NFC.
4K TV, or Ultra HD as it is called, offers double the resolution of today's standard full HD TVs, which offer 1920x1080 resolution. Technically speaking, 4K denotes the very specific display 4096x2160 resolution, but these are called 4k TVs because the Ultra HD format includes the next smaller 3840x2160 resolution.
UHD format pixels are so small that they are almost invisible on TV sets and as a result the format has the level of detail seen in 70mm IMAX movies
As a trend that spawned TV announcements across the CES trade show at the start of the year in Las Vegas, UHD is likely to become the norm as a standard format for both broadcast TV and Blu-ray and will be built into mainstream TV sets seen in the home over the next few years.
More television sets are said to be on their way this autumn from Samsung, LG and Panasonic, and will no doubt be launched at IFA at the beginning of September. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home