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Netflix inks a deal with Dreamworks for exclusive animated TV programming

Will deliver 300 hours of original content
Mon Jun 17 2013, 15:36

VIDEO STREAMING SERVICE Netflix has revealed a multi-year deal with motion picture house Dreamworks to bring a raft of original animated TV shows to its internet service.

The deal between Netflix and Dreamworks is said to be the largest for original first-run content in the streaming provider's history, and is set to deliver over 300 hours of new programming to the service.

Though Netflix seems to be getting a chance to boost its numbers with the younger demographic, Dreamworks, which was responsible for Shrek, Madagascar and Kung Fu Panda, it hopes the deal will help expand its television production and distribution worldwide.

"Netflix caters for a broad range of tastes, families and children are one of them," a spokerman told The INQUIRER. "Though it is worth noting that often Dreamworks content appeals to a children and adults alike."

The picture house is remaining tight lipped as to what new shows the deal will bring, however Netflix revealed that they will be inspired by characters from Dreamworks Animation's "hit franchises and upcoming feature films" as well as the Classic Media library, which Dreamworks acquired in 2012, including "some of the most popular animated characters in history".

With the first series expected to begin airing in 2014, Netflix will premiere these new Dreamworks Animation shows in all 40 countries in which it operates.

The deal isn't the first between the two companies, because in February Netflix and Dreamworks announced their first Netflix Original Series for kids based on the film Turbo, which is set to premiere on 17 July.

The new Dreamworks animated series will be available in all of Netflix's territories beginning in December.

Netflix wouldn't tell how many users this deal is expected to attract, saying that it doesn't discuss business targets, but global deals like these are part of long term strategy to keep growing its content offerings.

"All options are on the table at this point. The goal is to keep adding content and members and to improve our offering for members," a spokesman said.

Netflix also revealed to The INQUIRER last week that it will be bringing a watchlist feature and user profiles to the UK later in the year. µ









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