CROSS PLATFORM MESSAGING SERVICE Whatsapp must be feeling pretty smug, as the company revealed today that it handled 27 billion messages within 24 hours.
The impressive milestone was reached when the service processed 10 billion inbound or "sent" messages and 17 billion outbound or "received" messages in a single day.
The record smashes the company's previous single day mark of 18 billion messages that was set last New Year's Eve.
Failing to reveal exactly when it received the new record, Whatsapp tweeted the news at midnight on Thursday.
new daily record: 10B+ msgs sent (inbound) and 17B+ msgs received (outbound) by our users = 27 Billion msgs handled in just 24 hours!— WhatsApp Inc. (@WhatsApp) June 12, 2013
The record signifies explosive growth for the web based messaging service over the last six months. The company smashed its previous record on December 31, when it processed seven billion inbound messages and 11 billion outbound messages.
Whatsapp bragged back in October 2011 when it reached its one billion message processing threshold about how many messages that was. Touting it as a "significant milestone", the firm boasted that one billion messages per day was equal to an average of 41,666,667 messages an hour, 694,444 messages a minute, and 11,574 messages a second.
Given the new record, Whatsapp's calculation should equate to a daily average of 1,125,000,009 messages an hour, 18,749,988 a minute and 312,498 messages a second.
The new record only shows the general shift away from traditional SMS texts being sent by phone users.
In April, research firm Informa said that SMS messaging had been overtaken by instant messages on chat apps such as Whatsapp for the first time, with figures showing that over one billion more app or "over the top" (OTT) messages were sent per day on chat apps in 2012.
It seems that this number is only going to escalate further, as the research firm estimated that by the end of this year 41 billion instant messages will be sent every day, compared with an average of 19.5 billion SMS texts. µ