THE FALLOUT from the PRISM scandal is proving to be a good thing for the safety and privacy first search engine Duckduckgo.
Duckduckgo prides itself on being an alternative to the more established internet search providers like Google and Yahoo.
It does not, however, provide its users' information to the NSA and US law enforcement.
It offers users an alternative with no tracking and much more privacy. It's no surprise then, perhaps, that since news of PRISM broke its usage graph has turned into a very steep hill.
Duckduckgo is not the only alternative provider to benefit from the PRISM scandal, and earlier this week Kim Dotcom said that traffic to his Mega service is on the rise.
At the search firm the number of daily searches has rocketed up from about a million a day last year to over two and a half million this week.
Annotations on the graph show where and when the firm has popped up on the wider radar, and you can see that interviews given by its leaders following the exposure of PRISM have helped it break the two million mark.
The biggest step follows a TV broadcast where Duckduckgo founder and CEO Gabriel Weinberg was billed as creating "The Search Engine that Vows Not to Track You".
Our traffic is soaring as people seek out private alternatives. 3 record days in a row! https://t.co/u4HCuL2e1W— DuckDuckGo (@duckduckgo) June 13, 2013
During the interview Weinberg criticised internet service companies for tracking, adding that as people learn more and more about privacy so their awareness of who tracks whom and how is likely to increase.
"If the FBI comes to us, we have nothing to tie back to you," he added. µ
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Users in the UK have until 11am Saturday to press the button