STREAMING MUSIC SERVICE Spotify will release the Pink Floyd catalogue once one million people have played "Wish You Were Here".
The firm made the promise on its Twitter stream, saying that when it hits that magic number it will roll out the iconic space rock band's entire output on its service.
One million plays is nothing to sneeze at, but Pink Floyd's audience is not to be underestimated. The band's tunes are already available on other services including Apple's iTunes and the US based Pandora.
The band has not always had a great relationship with digital music channels, though, and in 2010 it took its content off iTunes and Amazon.
Pink Floyd is an album band as opposed to singles band, and has not been particularly keen on having its records sliced up track by track and sold off piecemeal. Three years ago when a contract with music distributor EMI ran out, the band took down its content.
It is back now, and you can download tunes and albums from Pink Floyd on iTunes and Amazon. People that like to graze on music and consume it at their whim might prefer to stream it.
Spotify has not said how many plays the song has already, but it's a good one. Other Pink Floyd albums include "The Piper at the Gates of Dawn", "The Wall" and "Dark Side of the Moon".
Fans can keep an eye on progress by following Spotify on Twitter, using Spotify, or by watching the #floydcountdown hashtag. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home