BRITISH BROADCASTER Sky has revealed that it will increase its TV prices from September, following in the footsteps of its rival BT.
Sky quietly announced the price hike on its website, not exactly alerting customers that it will raise its prices on 1 September "in accordance with standard terms". The message, sighted on Sky's online shop said that the firm will raise its prices by "up to 10 percent", but it has yet to say precisely how much higher its prices will be and whether they will apply to both new and existing subscribers.
If Sky increases its prices by 10 percent, the firm's cheapest TV bundle will start at £23.75, as opposed to £21.50.
Sky was unavailable for comment at the time of publication. However, the firm will have to make all customers aware of the changes before they go into effect.
This comes just days after BT announced that it will raise its line rental prices, which the broadband provider denied doing to cover the cost of its new Sports channels. BT will increase its line rental fee from £129 to £141.
BT was a bit more forthcoming than Sky when it came to its price hike, with a spokesperson saying, "Line Rental Saver continues to offer a generous discount of 23 per cent on the price of our standard line rental, saving customers £44 a year.
"This increase, which is the first for 14 months, does not affect existing Line Rental Saver customers. Customers who take standard line rental from BT will benefit from our price freeze until 2014."
We'll update this story when we hear more from Sky. µ
It's time for our regular two-step through the Google news
Bug bounty offer: accepted