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Analyst predicts Apple will update iMac with Intel Haswell chips by July

Perhaps even an announcement during WWDC
Mon Jun 10 2013, 16:55

STYLE OBSESSED COMPUTER DESIGNER Apple will update its iMac line to use Intel Haswell processors by July, according to KGI Securities analyst Ming-Chi Kuo.

Kuo, who has a decent track record in forecasting Apple's moves, issued a research note in which he said iMac sales for the second quarter will fall to 650,000. He put Apple's iMac sales slump partly down to the time of the year but added that it is also due to Apple updating its iMac range to use Intel Haswell processors in June or July.

Intel launched its Haswell processor line at Computex last week, though OEMs and system builders have had access to the chips for months. While Apple's iMac isn't the highest volume consumer of Intel parts, it is one of the halo products that shows off what Intel chips can do and is still the benchmark when it comes to all-in-one desktop machines.

Kuo said in KGI Securities' research note, "We attribute the shipments decline to the fact that new product shipments have peaked and due to the arrival of the consumer slow season. But we believe iMac shipments troughed in 2Q13. Apple is expected to upgrade iMac processor to Intel's (US) latest Haswell processor in June or July. Meanwhile, the consumer peak season has arrived."

Apple's iMacs are the firm's main desktop units in Europe, though the firm does a half-hearted job of marketing its Mac Mini range. Kuo's forecast has the iMac lineup pegged for impressive year on year sales growth, especially given the general downturn in the computer industry. According to Kuo, Apple will ship 1.1 million iMacs in the third quarter of 2013, which will mark a 69 percent increase from the previous quarter, and full year shipments will total 4.7 million units, up 31 percent from the previous year.

With Apple's Worldwide Developer Conference (WWDC) set to begin later today, a refreshed iMac range is not completely out of the question, especially since Intel launched its Haswell processors last week. µ


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