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Google still might buy Waze for $1.3bn

Facebook might not
Mon Jun 10 2013, 11:55

SAT NAV APP FIRM Waze is flirting with a couple of internet firms, with Google presently looking the most likely to win its affections.

The Israeli firm has been tagged as an acquisition target for Facebook, Apple and Google. The Israeli Globe business newspaper reports that the latter looks the most likely.

Neither Waze or Google have commented, nor did anyone comment the last time that rumours of a buyout bubbled up.

The firm's crowdsourced direction finding app would make a nice fit for any of the three firms mentioned, but would probably slot into the Facebook social media community the best.

Google could add it to Google+, but it is possible that no one would notice, or use the buyout to improve its own mapping services. An introduction to Facebook's one billion users would boost the Waze network and the service that its punters receive.

So far Waze has not accepted a deal, but it has fluttered its eyelashes coyly at Zuckerberg's social network.

"We are honored to receive this kind of recognition from Facebook. For that we want to give a big thanks to our community for making Waze as popular and well recognized as it is today," it said in an earlier statement.

However, one sticking point with the Facebook deal might be Facebook's desire to move the firm from its home in Israel to new offices in the US. This apparently was too much of a barrier and the firm didn't shake hands on a reported $1bn deal.

Apple is thought to have made an offer for the firm as well. That company infamously had problems with its own mapping application and might have wanted a quick fix. Its unconfirmed offer apparently was rebuffed. µ 


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