JAPANESE GAMING FIRM Nintendo has told the world why it won't be making a splash at the E3 games conference, and will instead put out its message through social networks.
It would be cruel to say that Nintendo does not have much to talk about. We already expect Mario Kart on its latest machine, so perhaps the firm is just hedging its bets, saving a bit of cash, and doing the "green thing" by not attending.
So, while Sony and Microsoft and just about every other games firm in the universe will descend on the E3 show, Nintendo will stay at home.
Nintendo of America president Reggie Fils-Aime explained the low key stance regarding the show in a video.
"Once again it is time for the E3 tradeshow," he said, saying that Nintendo has been closely watching comments about the firm and the show on Facebook and Twitter.
"We are always looking at new ways to amuse and delight," he added, explaining that the firm and its games will be at the show, but without a bells and whistles press conference.
"It'll be different, and it'll be better," he said, saying that rather than go to the show and present at a press conference, Nintendo will release videos to the internet instead.
After this first video, which shows users what games they can expect to see on Nintendo consoles, more videos will follow, including one that shows developer interviews, and another that offers a recap of Wii U games.
We can expect content videos, wrap up videos, and game trailers, according to the firm's US president, and a fun experience for people at the show and at home.
To ensure this, Nintendo is going to be all over Facebook, Youtube and Twitter during the conference, and will issue its messages from those websites direct to its fans. People in the US will also be able to go to Best Buy stores and try out Nintendo's latest game titles. µ
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