Talk of virtue and your readers will become bored. Hint of gossip and you will secure perfect attention - Walter Winchell
GADGET DESIGNER Apple reportedly has signed a deal with Sony for its upcoming iRadio service ahead of its unveiling at WWDC.
That's according to Allthingsd, which reports that Sony Music has jumped onboard with Apple's upcoming music streaming service, citing people "familiar with negotations" between the two firms.
This is good news for Apple, as it means it now has all three major music labels onboard for iRadio, having signed an agreement with Universal in May and another with Warner Music just a few days ago.
It also shows that Apple leaves things until the last minute, as the company is expected to unveil its iRadio service at its Worldwide Developer Conference (WWDC) on Monday, along with iOS 7 and Mac OS X 10.9.
We don't know much more about the service, although speculation claims it will be in iTunes and will offer a music discovery feature so that users can find new tunes based on the genre and artists they like. There's also talk that, like Spotify, iRadio will offer free ad-supported music streaming, although there's no word yet whether the firm will also offer an ad-free subscription based model as well.
What we know for sure, however, is that iRadio faces some stiff competition. As well as Spotify and Rdio, Apple has to compete against Google, which recently launched its Google Play Music All Access streaming service.
We'll be covering WWDC on Monday, so check back then for all the latest. µ
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