UK MOBILE OPERATOR EE rolled out its 4G services in 12 more UK towns on Thursday, as it pushes towards its goal of one million subscribers.
Today's rollout, which increases the total number of 4G connected areas to 74, sees EE extend its LTE services to Ashton-under-Lyne, Chatham, Gillingham, High Wycombe, Merthyr Tydfil, Oldham, Oxford, Rochester, Runcorn, Sale, Stafford and Wigan.
This latest rollout means that users in these areas will now be able to pick up a 4G enabled smartphone capable of reaching speeds up to 40Mbit/s, according to EE, and will be able to take advantage of the mobile operator's high-speed broadband.
It also means that EE 4G now covers more than 50 percent of the UK, as it edges towards its goal of signing up one million customers by the end of the year. As another measure to ensure that it will reach its goal, EE last month announced plans to double the speed of its 4G network in 10 UK cities, meaning that peak 4G speeds will reach around 80Mbit/s in the cities of Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.
EE CEO Olaf Swantee said, "The pace of our 4G network rollout continues to keep us at the forefront of the UK mobile market. Just seven months after launch, we've covered millions of consumers and businesses with one of the fastest mobile networks in the world."
The mobile operator's latest 4G rollout comes just hours after EE announced its first 30 day rolling SIM-only tariffs, starting at £23 a month for 500MB of 4G data.
EE will switch on its 4G services in six additional towns before the end of June as it looks to cover 70 percent of the UK population before the year is out. µ