INTERNET GIANT Google reportedly is mulling a $1bn takeover of sat-nav application Waze, much like rivals Apple and Facebook.
Waze certainly has done a good job of attracting the big names in pop technology, with Apple, Facebook and now Google reportedly interested a $1bn buyout of the Israeli firm. Bloomberg reports that Google recently approached Waze about a possible buyout for as much as $1bn, as it looks to grab the firm's user driven mapping program that has more than 40 million users.
It's thought that if the talks are successful, Google will fold Waze's social mapping tools into its leading Google Maps service, with the app allowing users to draw other drivers' attention to things like speed cameras and road accidents, a feature presently not available on Google Maps.
However, this isn't going to be a straightforward acqusition for Google, as both Apple and Facebook are also said to be interested in acquiring Waze.
Earlier this month it was reported that Facebook was planning to splash out $800m to $1bn on the firm, looking to add navigation services to its social network.
"We are honored to receive this kind of recognition from Facebook. For that we want to give a big thanks to our community for making Waze as popular and well recognized as it is today," Waze said at the time.
Earlier this year there was speculation that Apple was also looking to acquire Waze in an attempt to boost its own Maps services too. However, according to rumours Apple's bid was rejected by the firm.
Google said it does not comment on rumours, and Waze would not be drawn about a possible buyout. µ