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Intel CEO takes direct control of Architecture Group

Doesn't wait long to make changes
Wed May 22 2013, 12:45
An Intel logo on a piece of equipment

CHIPMAKER Intel's CEO Brian Krzanich is taking direct responsibility for the firm's Architecture Group replacing Dadi Perlmutter, as former mobile division chief Mike Bell moves to a newly created role.

Krzanich took the post of CEO at Intel only last week, but he didn't waste any time in making some changes at the world's largest chipmaker. Krzanich, who has a history of presiding over manufacturing at Intel, will directly lead the firm's Architecture Group with previous head, Dadi Perlmutter being put in charge of what is being termed a "management transition effort".

Given that Perlmutter was mooted as a possible CEO of Intel, his new role doesn't have a sense of permanency to it. After all, how long can a management transition last before shareholders start to get nervous? While Krzanich now has direct responsibility for arguably the most important group at Intel, he has moved Mike Bell, the firm's former mobile chief to a new position where he will oversee work on what Intel calls "new devices".

Intel CFO Stacy Smith will gain the added responsibility of overseeing Intel Capital, the chipmaker's investment arm charged with diversifying Intel's revenue generation by investing in companies outside of the semiconductor business.

Krzanich's decision to take personal control of Intel's Architecture group is a sign that the top man at Intel also has a handle on the fundamental design of products and suggests that he plans to be involved in determining what Intel needs to do at a low level in order to succeed in old and new markets.

The only potential concern for Krzanich might be that getting so closely involved with the Architecture Group means that any problems or failures there will lead directly to him. µ


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