INTERNET GIANT Google has confirmed earlier rumours that it was looking to challenge music streaming service spotify, announcing Google Play Music All Acess at its I/O conference in San Francisco.
Chris Yerga, Android engineering director unveiled the service, which will take on Spotify and Rdio with its subscription based music offering. Google Play Music All Access offers its catalogue of millions of tracks to users for a monthly fee of $9.99. In a bid to lure in customers, Google is offering all users a 30-day free trial of the service, and those who take advantage of the offer before 30 June will pay a fee of $7.99 per month onwards. However, the firm will not offer a free subscription model.
Much like Spotify, Google Play Music All Access offers a personalised radio feature. When listening to a song, users can opt to switch on the radio service, which will create a personalised playlist based on the track that a user is listening to. Besting Spotfy, users can swipe to have a peek at the next song, and have the option to view the full list of songs that are lined up. From here, users can choose to delete songs, and can reorder the playlist.
"Music unites us, it's universal," said Yerga. "We set out to build a music service that didn't just give you access to a world of music, but helped to guide you through it."
Much like its main rival however, Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple's Genius tool, designed to help users find new music.
BPI chief executive Geoff Taylor said that the launch of Google Play Music All Access will help the streaming market to grow, and will lessen consumers' reliance on traditional music downloading. He said, "Streaming is the fastest growing part of the £330m digital music sector in Britain, with over than a million paying subscribers already and millions more enjoying free and ad-supported music.
"The entry of a player with the reach of Google will persuade many more consumers to experience having millions of songs to play instantly on their phone, tablet or PC."
Google Play Music All Access is available in the US from today, but no UK availability details have been announced yet. µ