INTERNET GIANT Google apparently will announce a subscription based music streaming service to rival Spotify at its Google I/O conference in San Francisco today.
The New York Times is reporting that Google will launch the music streaming service during its three-hour Google I/O keynote this afternoon, having been tipped off by "several people" briefed on Google's plans.
Google purportedly has already signed licensing deals with Universal and Sony for both Youtube and Google Play, the report added, which could see the firm adding separate music subscription services to both its online video portal and its Android entertainment hub.
Unlike Spotify, there apparently won't be any free tier streaming service available, with Google instead set to introduce a mandatory monthly fee of around $10.
"The subscription feature will be connected to Play, Google's online media hub, complementing its download store and 'locker' feature, which lets people store their digital entertainment collections online," the New York Times sources claimed.
By launching its music streaming service today, Google will be getting one-up on its rival Apple, which is also apparently readying a music streaming service called iRadio that could launch at Apple's WWDC conference next month. Amazon is also said to be preparing its own music subscription service, which will come integrated into its Cloud Player.
A music streaming service isn't all we're likely to see at Google I/O today. Google is also apparently about to launch a new and improved Google Maps, as well as the next iteration of its Android mobile operating system.
Google was not immediately available for comment, but it's unlikely to spill any further news ahead of its Google I/O keynote at 5pm BST today. µ