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Facebook's newsfeed will get even more annoying with video adverts

Set to arrive in summer
Wed May 08 2013, 12:55

SOCIAL NETWORK Facebook is about to make its newsfeed even more annoying with automatically starting video adverts, which are expected to be introduced in the next few months.

That's according to the Financial Times, which reported that Facebook plans to introduce video adverts in July as it looks for new ways to boost its cash flow.

These incoming video adverts will last up to 15 seconds, said the FT's sources, and will start playing automatically without any sound. Users will have the option to activate the audio, because Facebook apparently thinks that will happen, which will cause the video to restart.

The adverts are expected to come from brands that sit on Facebook's client council at first, which will trial the new advertising platform. These brands include Ford, Unilever and Coca Cola, although it's still unclear whether these adverts will be targeted at people based on what they 'like' on the social network.

Facebook said it does not comment on rumour or speculation, but speculation suggests that the firm will introduce the feature gradually to avoid disrupting users. According to the FT's sources, Facebook initially is looking to introduce one video advertiser to a user's newsfeed per day.

This speculation comes just after Facebook announced its mixed bag first quarter 2013 earnings, which saw the company finally start to cash in on mobile. The firm's first quarter revenues grew 40 percent to $1.4bn, and the firm said it saw a 54 percent increase in mobile users compared to last year. µ


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