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Apple offers $10,000 prize to 50 billionth iTunes app downloader

$500 gift cards for runners up
Fri May 03 2013, 12:10
A concept image of iPhone apps

GADGET DESIGNER Apple is offering a $10,000 prize to the person who downloads the 50 billionth app from its iTunes App Store.

Apple has launched a counter on its website and it looks like that 50 billionth app download isn't too far off. At the time of writing, the counter is registering around 49.2 billion downloads, and that number is climbing fast.

Apple said on its countdown website, "As of today, nearly 50 billion apps have been downloaded worldwide. And we couldn't have done it without you. So we want to say thanks. Download the 50 billionth app, and you could win a US$10,000 App Store Gift Card."

There's a prize for those who come close, too. Apple continued, "Or download one of the first 50 apps after that, and you could win a US$500 App Store Gift Card."

Bizarrely, however, there's a chance to win without even downloading an app from the iTunes store. On Apple's countdown website there's a link titled, "Enter to win without purchase or download," where you can simply enter your details to be in with a chance, and you can do so up to 25 times.

What's more, Apple's Rules page also states that there's "no purchase or download necessary". It's likely that Apple is doing this to satisfy US laws prohibiting commercial lotteries, but we've been in touch for more information.

Apple ran a similar competition last year, offering an identical prize for the person who downloaded the 25 billionth app from the iTunes App Store. Chinese resident Fu Chunli was named last year's winner, and as well as $10,000 iTunes gift card, she was given a tour of Apple's China headquarters in Beijing.

Now, please excuse us while we go download some apps. µ


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