It is always the best policy to tell the truth, unless, of course, you are an exceptionally good liar - Jerome K. Jerome
GOOGLE'S VIDEO WEBSITE Youtube serves six billion hours of video every month to its users.
The firm has only just turned eight years old, and recently announced that it has one billion unique users. The amount of content they watch appears to be the cherry on a rather nice cake for the firm.
"We recently announced that Youtube hit an incredible milestone of [one] billion unique monthly visitors, connecting 15 percent of the planet to the videos they love," said Robert Kyncl, VP and global head of content partnerships at Youtube in a blog post.
"And those global fan communities are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and 50 percent more this year than last."
Youtube doesn't just show clips anymore and it is possible to pay to watch movies and other content through it.
Kyncl said that the Youtube's success is mirrored elsewhere and has seen firms flock to invest in content that will be made available through its webpages. He rattled off a lot of big names and breezed about their investments.
"Media companies like Time Warner, The Chernin Group, Bertelsman, Discovery Communications and Comcast have all made significant investments in companies that create, aggregate or service content for Youtube in the last 12 months," he added
"History - from the transition to radio, then TV, from network to cable - tells us that advertisers always follow the audience. Content creators have long recognized the power of Youtube's platform to connect with an audience. Advertisers are increasingly doing the same. Together we'll continue to build Youtube as a global destination for the next generation of entertainment."
Youtube has released a video to celebrate its glorious community. µ
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