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Sky TV customers set on-demand viewing record

Keep watching the Sky
Thu May 02 2013, 13:25

COUCH WARMING SKY TELEVISION customers are sucking down content at record rates.

Sky has released its fiscal third quarter financial results, saying that the number of on-demand weekly downloads reached an average of 4.5 million. This, it added, was an increase of 460 percent from the same period last year.

Sky said, "Our customers are really embracing our on demand service, which offers the UK's biggest selection of catch-up TV, alongside hundreds of movies on demand and TV box sets. It's also no wonder that tens of thousands are connecting their Sky+HD box to their home broadband each week to access great TV and movies on demand," said Luke Bradley-Jones, Sky's director of TV products.

"We know that customers who use our connected TV services watch more of our programmes and really value it. That's why we are working hard to get even more Sky homes to get connected."

Seats on-demand add up, and Sky said that it now has 2.3 million people with a broadband connected box, up from 600,000 a year ago.

On-demand or subscription television is a serious business these days. Amazon has Lovefilm and plans for more than ten self-produced shows, and Netflix has House of Cards and Arrested Development. Even Yahoo is edging into the game with a show about women grilling food.

Sky has the HBO swords, swear words and sauce and sorcery drama Game of Thrones, and it said that users watched 1.4 million episodes from series one and two in the week that series three started.

During the quarter Sky set a weekly record of 5.8 million downloads. It said that this was driven by the launch of a Disney movies channel and the Easter weekend.

The most watched film of the year so far is the Bond movie Skyfall. Sky said that has been rented 400,000 times. µ


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