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Sega and Gearbox sued for falsely advertising Aliens: Colonial Marines

Has already acknowledged quality issue
Thu May 02 2013, 09:41

GAMES FIRMS Sega and Gearbox Software are being sued in the US for falsely advertising Aliens: Colonial Marines, a game that looked great in trailers but was released as a washed out shadow of the preview.

US law firm Edelson filed the lawsuit on behalf of Damion Perrine, and will argue that the firms promised that the early look at the game was said to be actual gameplay.

Sega has been here before and was taken to task by the UK Advertising Standards Agency in March.

In an informal decision it agreed to add a disclaimer to its trailers, explaining that they did not represent actual gameplay.

"The gaming community had a strong reaction to the release of Aliens: Colonial Marines," Edelson LLC's Ben Thomassen told gaming magazine Polygon.

"We think the video game industry is no different than any other that deals with consumers: if companies like Sega and Gearbox promise their customers one thing but deliver something else, then they should be held accountable for that decision."

The UK ASA says that it has four complaints about the game, and at least one of them came from a Reddit user called subpardave who posted his response online.

There the ASA said that Sega accepted that the game and the trailers did not match up, but said that there was some time between both being produced.

"[Sega] explained that their online trailers used demo footage, created using the in-game engine," it said.

"Sega Europe understood the objections raised about the quality of the game in relation to the trailers, but explained that they weren't aware of these issues when the trailers were produced, in some cases several months before release."

The ASA said that it has "informally decided" to uphold the complaint, and added that Sega will take action on its own websites and material to make clear that the action shown does not represent gameplay. µ


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