CHIPMAKERS Intel and Samsung have invested in analytics software firm Expect Labs.
Both Intel and Samsung have been pouring money into small companies that they believe will help them diversify revenue should the semiconductor industry not grow as expected. Now the two firms, along with telecoms operator Telefonica, have made investments in analytics software firm Expect Labs.
Expect Labs develops software that analyses data in real-time in order to provide related suggestions. The firm said the investments from Intel, Samsung and Telefonica will help it develop the software and market it to new industries and countries.
Intel in particular has been been investing in a wide range of firms, including fashion retailers, but its investment in Expect Labs seems more aligned with its "big data" initiative. Expect Labs' real-time analytics software is a particularly handy use case for selling hardware, which after all is what Intel and Samsung are all about.
Dave Flanagan at Intel Capital said, "We are entering an era where the computing devices in our lives will not only be able to understand what we say, but they will also do a much better job anticipating the information we may need. We look forward to working with Expect Labs to explore ways to achieve this vision."
Brannon Lacey, principal at Samsung Venture Investment Corporation was more direct about the future use of Expect Labs' products and said, "We think this approach is an important step toward creating a new layer of application and device intelligence."
Expect Labs already has several big name investors including Google, Greylock and KPG Ventures. The firm did not disclose how much cash it received from its latest investors. µ