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Adata teams with Google to slap a Chrome logo on its USB drives

Go faster stripe for a memory stick
Tue Apr 30 2013, 17:01

MEMORY VENDOR Adata has entered into a collaboration agreement with Google to brand its USB flash drives as being "powered by Google".

One of the largest flash memory vendors, Adata has in recent years promoted its consumer brand in western markets with a wide range of USB thumb drives and solid-state disk (SSD) drives. Now the firm has signed an agreement with Google to have "powered by Google" logos stamped on its four most popular USB flash drives.

Adata said its Dash Drive UD310 and C008, Classic C906, and the Superior S102 Pro drives will all feature the branding in a bid to show that the drives work well on Google branded products such as its Chrome web browser and Chromebooks. The firm's decision to brand its USB drives is similar to what Microsoft does on a lot of hardware to tell consumers it meets the firm's internal quality control tests for interoperability with the Windows operating system.

Adata claimed that its decision to collaborate with Google will show the world that it is more than "merely a purveyor of chic technology products", though we would suggest that few ever thought the firm was all that chic in the first place. Instead the firm now claims it is "transferring into an industry leader that is highly sensitive to the requirements of end users worldwide", which is why it is branding products to work with Chromebooks that are *cough* just flying off the shelves.

Adata didn't say what work it did with Google to ensure that its four USB flash drives deserved a Chrome logo, but it will be hoping that the logo will somehow help it shift a few extra USB flash drives in a market that has for many years been flooded with almost identical products. µ


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