TELEVISION ON DEMAND SHOW Netflix's House of Cards has won a Special Achievement Award at this years Webbys.
This is the 17th year that the Webby awards have been given away and the organisation excitedly announced that a special award would go to a top star.
"The Webby Awards is honored to present Trigger Street Productions Co-Founders Kevin Spacey and Dana Brunetti a Webby Special Achievement Award," it said.
"As Executive Producers on the game-changing Netflix series House of Cards, Spacey and Brunetti demonstrate a deep commitment to the Web as a truly viable online content distribution network. The duo show a unique understanding of the shifting paradigm of viewer behavior and the demand for high quality content outside of traditional appointment watching."
Spacey is not the biggest star in the Webby Universe, and Jerry Seinfeld gets an award for Outstanding Comedic Performance for his web series Comedians in Cars Getting Coffee.
"Now, at the helm of the wildly successful Web series, Comedians in Cars Getting Coffee," it explained.
"Seinfeld continues to push the envelope with the impressively produced show, bringing his trademarked brand of conversational comedy to an ever-changing online video landscape."
Musician Frank Ocean is the Webby Awards Person of the Year while Steve Wilhite gets a Lifetime Achievement Webby Award in recognition for inventing the GIF file format.
"The GIF has had an immeasurable impact on the way users interface with the Web and how designers and developers present visual data and imagery. From its humble beginnings in the early days of the Netscape logo, the GIF has continually proven a dynamic format for Net artists and advertisers alike," explained the Webbys.
"Despite developments in moving image and animation technology on the Web, the GIF remains a staple among image formats used to spread news and information. The proliferation of the GIF within today's meme-powered, Tumblr-driven pop culture, proves it a lasting format still among the most celebrated on the Web." 2012 was the 25th anniversary of the GIF, making Wilhite's reward even more special.
The Webbys judges included Twitter co-founder Biz Stone, online publisher Arianna Huffington and Instagram creator Kevin Systrom.
A few things picked up multiple awards, including Google Maps for iPhone, which picked up five - Best use of GPS or Location Technology (All Devices), Best User Experience (All Devices) and People's Voice for Best Guides/Ratings/Reviews (Handheld Devices) - and Dropbox, which won six awards.
Something called Justin Bieber won the People's Voice Award for his "Girlfriend" fragrance launch in the Social Media Campaign category. µ