INTERNET COMPANY Yahoo has revealed plans to join Netflix and Lovefilm and start producing its own telly shows.
Yahoo says its new television shows are just some of the highlights of its coming year.
So, while Netflix has House of Cards, Hemlock Grove and Arrested Development, and Lovefilm has Zombieland, Yahoo is lining up a TV show with the working title Grill Girls. "Hosted by Chef Megan Mitchell, this grilling show features women who know how to grill". We'll just leave that there.
Also upcoming are Cinema & Spice, where "Julianna Strickland and Natasha Feldman explore food and film while teaching viewers new cooking skills and decorating ideas", and Fashion Recipe, which "visits a different woman's closet each week with [a] celebrity stylist".
It's not all cooking and wardrobes though, and a couple of the propositions are relatively interesting. One starring Ed Helms as a four-inch tall superhero might have some promise, and another about how awful work is will ring true with a lot of people.
"In the last year, we have more than doubled the original video programming on Yahoo to become one of the web's largest content publishers," said Yahoo VP and head of video Erin McPherson.
"The new shows and partnerships we're announcing at Yahoo's Newfront demonstrate how we are building scale, reaching more targeted audiences, and innovating with content."
Grill Girls should appeal then to those people that like "standard grill fare such as grilling the perfect steak, and even grilling peaches and pizza, and explor[ing] little known facts that can help everyone enhance their grilling skills", according to Yahoo.
The web portal has also signed deals with media partners and consumer brands that it claims will see it provide news, financial and wrestling programming, while making its space a happy hunting ground for advertisers.
"Yahoo's unique mix of content and technology leads not only to powerful and personalised experiences for our users, but also to greater distribution for our partners and higher return for our advertisers," explained Yahoo COO Henrique de Castro.
"What we're showing tonight signals where Yahoo! is headed: beautiful product experiences, exciting new content, big partnerships with the largest media brands, and extraordinary new ad experiences." µ